Brief

Annual brochure launched as part of the yearly school campaign. The brochure photography supplies all assets for the campaign, including press advertising and in store/online POS.

Brochure is there as one stop shop driving online sales and a better understanding of the M&S difference in quality and product innovations.

Separate Senior brochure inserted for older school kids to communicate the different range for teenagers/college, this section can be separated from the main ‘younger’ kids brochure to allow teen customers to shop exclusively from the products more relevant to them.