Brief

Targeted at core customer base to re-enforce the strong brand recognition M&S Lingerie has with great quality lingerie. Focused on fit and comfort including our first brochure pages showing the shapewear range to help drive sales through the summer season, when key outfitting needs lingerie to give a smooth finish – weddings, race season etc.

Introduce the new brand M&S woman and re-launched, per una and Autograph, assist customers in finding their M&S lingerie range online and in store.

Voucher to track sales and to engage store implementation.