Brief

Grow M&S kids daywear sales over summer months – targeting customers in store to purchase School uniform who don’t buy the daywear range.

The brochure was in store to take advantage of the increased footfall, during the summer season when customers are buying school uniform. An easy to pick up and browse A5 format for parents to collect while in store and review when home.

The brochure also delivered all in store and online POS making the most of departmental budgets.